Is this YOU?
You're passionate about your work, and you know that the world needs what you offer.
You have dreams & visions of speaking on camera with ease, so your message can reach people.
You feel love and desire for building a beautiful community around your message on Instagram.
You envision opportunities flowing your way to spread your message on other people’s platforms.
You see clients being drawn to you with ease and it fills you with excitement.
But then fear sets in ...
What if I end up in danger or humiliated or failing publicly?
What if I feel unsafe, lose my privacy, and it ruins my life?
What if no one likes it?
What if no one responds?
What if it doesn’t work?
What if I look stupid & feel ashamed?
... and you hold back. You hide. You play small.
You suffer. The endless rollercoaster of excitement followed by self-doubt is eating away your confidence.
Your important work suffers. The clients who need you don't find you.
As a result, your income suffers.
What if showing up confidently on Instagram every day could be easy and fun?
At the Make It Happen Conference 2023, organized by Costa Women

I am a public speaker, a journalist, a communication & self development coach, a mother of two, a former model and entrepreneur.
Born and raised in Brazil. I moved to Spain in 2007.
For the following six years I went into a global online journey working for an International Self Development Company spreading their message through social media, both in Brazil and Europe until I decided to found an online school that combines communication skills with self development tools to help women break free of the fear to be seen and heard online and become successful entrepreneurs.
But the path to a successful business was anything but smooth.
When I set out to spread my own message, rather than that of a big company, severe self-doubt set in.
Instead of speaking and sharing publicly on Instagram, I felt alone, keeping all my talents, services and ideas to myself for fear of rejection.
It wasn't until I asked for help and hired a business mentor that I found my way out of my "cave" and back into the light.
At a time where everyone has a camera in their pocket, so many of us are nervous to be on the other side of the lens.
But to build a personal brand, you need to be in front of a camera to deliver your message with confidence and clarity.
After all, people don't buy from someone they don't know.
So you need to give people a way to get to know you, the real YOU.
But how?
You need to show up consistently in order to build trust, to build the bridge between you and your customer.
And showing up consistently is so much easier when you LOVE creating content, rather than seeing it as a burden or outright hating it.
When it comes to showing up and creating content on Instagram, what people usually want to know is
How to create reels
What kind of ring light to use
Which video editing app is best
But tools and techniques are only part of your success on Instagram.
In order to become irresistible on Instagram you need to find your uniqueness as a creator. Becoming an influential brand is an inner journey of finding the passion and flow of creation.

Imagine ...
... looking forward to creating content on Instagram every day,
... receiving comments and messages of gratitude and support,
... waking up to enquiries about your services,
... selling your services with ease
What would that mean for your business?
What would it mean to you - knowing that you are finally sharing your true voice and that you are making the impact on people’s lives that you KNOW you were born to make?
I have an invitation for you ...
Irresistible on Instagram

Mindset
✔ Identifying the exact fears that are keeping you stuck to build up Courage to show up Unapologetically
✔ The instant shift that moves you immediately into knowing there is nothing to fear
✔ How to stop projecting things onto fame and success that aren’t even relevant there
✔ Exactly what to do when shame or the fear of shame pops up within you

Your Plan
Creating an Instagram presence takes 4 stages.
WEEK 1 – WARM UP
In this stage your goal is to CREATE DESIRE. Talk about their pains and dreams. Start a conversation that makes them want more.
WEEK 2 – NURTURE
In this stage, your goal is to CREATE CONNECTION. You start offering deeper content. Start talking about WHO you are, WHAT you do, and WHY you do it.
WEEK 3 – PROMOTE
In this stage, your goal is to CREATE DEMAND. Your audience is hooked on your story and your personality. Now use this by doing a LIVE VIDEO offering deeper content and at the end, offer an open house or similar event that draws them in.
WEEK 4 – OFFER
In this stage, your goal is to CREATE SALES. This is where you offer your product or service and turn the generated desire, connection and demand into sales.

Your Strategy
Now that you have the plan and know the different stages, it is time to develop your strategy.
Basically, this means HOW you are going to apply the plan.
What you need:
✔ Distribute your content (spread it)
✔ Create daily stories
✔ Establish rituals (for example – a morning story, a midday/afternoon story, an evening story – with a specific pattern on what you talk about)
✔ Do regular reels ( the short video version of Instagram)
✔ Talk as much as possible to your followers in DM’s (direct messages)
✔ Schedule your content and pre-program it

The Content
I know how challenging it can feel to dive into content creation.
Don’t overthink your content, especially stories. Just keep engaging.
CONSISTENCY. You need to show up regularly.
Create a schedule for your different types of content (e.g. 3 stories per day, 1 reel per day, 1 post per week) and stick to it. Try and pre-produce content as much as possible and you can even automate posting to some extent.
You create content to Entertain, Educate, Engage.
Inspire through three different features on Instagram: Stories, Reels, Posts/ Feed
Come and join us!
Susan: "It has made Instagram feel a lot less scary"
You will receive the recordings of the session for you to watch as often as you like over the next 12 months
You will leave the workshop with the right mindset, a clear plan, and all the tools you need to create your new Instagram account
Don't worry, we'll cover the basics of how to use Instagram. You'll come away from this workshop knowing how to create posts, stories and reels.
All you need is your phone and a tripod. If you don't have a tripod, just use what you have - books, a box etc.
This is exactly why you want to join this workshop. You'll figure out what's underneath your fear and learn how to deal with it. And if in the end you still feel shy, I'll provide you with tips to create impactful content without having to talk to the camera.
Marizete Martins ©2023